Salesforce helps professional services firms accelerate growth. This is backed by stats such as:
- 38% increase in employee productivity
- 37% investment in client satisfaction
- 42% increase in sales revenue
In this blog, we’ll delve deeper into Salesforce Cloud types and benefits to see how Salesforce makes it all possible.
What is Salesforce Cloud?
Salesforce cloud is the term for the suite of cloud-based applications and services offered by Salesforce. These feature-rich clouds are built to serve the teams and customers better.
Salesforce Professional Services is the customer relationship management (CRM) system that provides professional services firms a tool to manage their client interactions across sales marketing and services. The tool keeps the customers connected, streamlines processes, and improves profitability.
This is not just limited to a CRM tool but now offers AI agents that can get a lot more done than automation and customizations. These assist firms in professional services for customer-facing teams like sales, marketing, and customer service.
Salesforce Cloud Types and Benefits
1. Marketing
The Salesforce marketing cloud is specifically designed to serve marketing professionals. Armed with the right tools and insights, it can assist marketers with automation, workflow customizations, and personalized AI working at scale. Salesforce Marketing Cloud advantages are
- Customer journey mapping
- Personalized messages
- marketing automation
- analytics
- Email marketing automation
2. Sales
Easily the most popular Salesforce cloud is the Sales cloud. It effectively leads all customers and leads through the business's sales pipeline. The sales teams are organized and get boosted productivity. Benefits of Salesforce Sales Cloud include:
- Lead and opportunity management
- Custom dashboards
- AI summaries generation
- AI recommendations for next steps
- Workflow automation
- Sales forecasting
3. Customer service
After competing on products, features, and benefits, companies are now competing on customer service. They know that exceptional customer service can truly elevate their brand loyalty. Salesforce service cloud offers
- Case management
- Automation and AI
- Self-service portals via chatbot
- Knowledge base
- Multiple channel support
4. Commerce
The commerce cloud is something that every online, e-commerce-based business needs. It is the complete suite of commerce services to manage sales and other business activities effectively. It further offers
- AI-based product recommendations
- Inventory management
- Order management
- Customer insights
- AI chatbot
5. Finance
Salesforce finance cloud is purpose-built for financial services organizations, such as banks, insurance companies, and wealth management firms, to streamline operations to improve experiences and drive growth. Its key features include:
- 360 degrees customer financial history and interactions view
- Personalized tailored recommendations on customer data and behavior.
- Analytics to gain insights for data-driven decision-making
- Compliance and risk management
- Enables online, mobile, and digital banking.
6. IoT
IoT, the Internet of Things, is a whole technology that needs a cloud of its own to be managed. This is very specific to the technology, collecting data from devices and sensors. This IoT data is then synced with Salesforce which then turns into actionable insights.
- Actionable insights
- Personalized customer experiences
- Operational efficiency
7. Automotive
The automotive industries have a lot to manage starting from the supply chain to their existing and potential customers. In this automotive dealerships and manufacturers can greatly benefit from the following features it offers:
- Complete automobile view for maintenance alerts
- Building relationships with partners
- Lifetime customer value by leasing and other options or time to upgrade sales.
- Managing inventory levels of spare parts
8. Analytics
The analytics cloud shows all data in a clean and visualized manner. It provides businesses with advanced analytics tools to make informed data-backed decisions. Other capabilities include:
- Advanced analytics
- Interactive customizable dashboards
- Data security and integrity
- Actionable insights
- AI predictions
9. Manufacturing
Salesforce manufacturing cloud is the ultimate solution for manufacturing businesses to manage their entire manufacturing processes. Whether it's about managing physical facilities or online stores, the manufacturing cloud is equipped with every feature to facilitate this. It
- Streamlines operations
- Manages sales agreements
- Sales pipeline management
- Demand forecasting
- Inventory and order management
10. App
The Salesforce App cloud is part of the Salesforce Platform cloud (PaaS), which allows businesses to build custom mobile and web applications that cater to their specific business needs. The developers get access to tools and services with which they can create, deploy, and manage applications.
- Mobile app builder
- Mobile SDK, builds native and hybrid mobile apps
- Enables data sync between mobile and desktop applications
- Custom solutions
- Integrating salesforce ecosystem
- Enhancing efficiency and productivity
11. Education
Built for educational institutions, this Salesforce cloud makes managing all stakeholders easier, including teaching staff, students, and other stakeholders. The institutions can manage:
- Campus operations
- Create personalized student experiences
- Student and alumni engagement
- Streamline administrative processes
- Gain insights into students' academic performance
12. Non-profit
Non-profit organizations have a lot to manage on a limited administrative budget. In this case investing in tools, that can be automated and get the job done with the assistance of AI agents, can be supervised by a single person. The non-profit cloud can organize all stakeholders' activities like
- assigning volunteers to projects
- scheduling their availability
- evaluating their performance
- Donor outreach for upcoming events.
13. Health
One of the most burdened sectors is the health sector in whichever country you look. One doctor for 1000’s of patients. This makes it difficult to oversee waiting times, prioritize patients, and provide personalized care. Salesforce Healthcare assists in:
- Patient management
- Coordinate care for healthcare facilities
- Holistic patient view for healthcare providers
- Communication for care teams
- Can be connected for a view of all the facilities.
14. Vaccine
Vaccines are one of the most significant medical discoveries ever made. They changed the course of mankind and made it easier to avoid death by life-threatening infections. Salesforce vaccine cloud can be an essential tool for governments, healthcare providers, and businesses to:
- Track vaccine inventory
- Efficiently schedule appointments
- Manage patient records
- Facilitate public health outreach
- Inform about upcoming infection breakouts and suggest stock levels
15. Platform
Salesforce platform cloud is a platform as a service (PaaS). It provides tools and infrastructure for developers to build, test, and deploy custom applications on the Salesforce platform. Its key features include:
- Low-code deployment for quickly building and deploying apps
- Uses the Heroku cloud platform for building, running, and scaling modern applications.
- Mulesoft integration platform for connecting data across different systems.
- Einstein AI for code generation
- Easily scale applications
Cloud summary table
Below are Salesforce Cloud pricing plans where the price of each cloud depends on the subscription package and no. of users and customers. Review Salesforce edition details here.
| Cloud | User types | Key Benefits | AI Features | Cloud price(billed annual/user/month) |
| Sales Cloud | Sales Teams | Manage leads, opportunities, and customer relationships. | AI recommendations, next steps, forecasting. | $25 - $500 |
| Service Cloud | Customer Service Teams | Deliver exceptional customer service. | Automate tasks, self-service portals, AI chatbots. | $25 - $500 |
| Marketing Cloud | Marketing Teams | Create, execute, and measure marketing campaigns. | Personalization, automation, analytics. | $25 - $3250(org) |
| Commerce Cloud | E-commerce Businesses | Sell products and services online. | AI product recommendations, inventory management. | $25 - $100 |
| Automotive | Dealership and Manufacturing Businesses | Marketing and sales, inventory, and stock levels | Personalization, automation | $325 - $700 |
| Analytics Cloud | Data-Driven Businesses | Gain insights from data for informed decisions. | Advanced analytics, data visualization. | Quote-based |
| Manufacturing Cloud | Manufacturing Businesses | Streamline manufacturing processes. | Inventory & order management, demand forecasting. | $250-$650 |
| Financial Services Cloud | Financial Institutions | Streamline operations, and improve customer experiences. | 360° customer view, personalized recommendations. | $300 - $700 |
| Health Cloud | Healthcare Organizations | Improve patient care and management. | Patient insights, care coordination. | $325 - $700 |
| Education Cloud | Educational Institutions | Manage students, faculty, and operations. | Personalized learning experiences. | $81.25 -$138.75 |
| Non-profit Cloud | Non-profit Organizations | Manage donors, volunteers, and programs. | Streamline workflows, and automate tasks. | $60 - $300 |
| App Cloud | Developers | Build custom mobile and web applications. | N/A | Quote-based |
| Platform Cloud | Developers | Build custom applications on the Salesforce platform. | Einstein AI integration. | Quote-based |
| Industries AI | Businesses | Industry-specific AI solutions. | Agentforce AI for automation and decision-making. | Quote-based |
| Public sector | Public servants | Industry-specific solutions | Faster document processing, ticketing, prompt decision making | $275 - $650 |
Industries AI
The above-mentioned custom-tailored industry-specific cloud solutions, aim to streamline operations in every industry targeting its peculiar problems. Following its vision of making customer relationship management more streamlined for businesses, it launched Agentforce AI at Dreamforce held in San Francisco in 2024.
Salesforce Agentforce AI is an AI agent that is built to empower businesses to automate tasks, improve decision-making, and enhance customer experiences. You get an autonomous agent that can use its intelligence engine called Atlas reasoning agent to make the right decisions.
To set it up, simply explain the job in simple natural language, then select actions, and set some safety guardrails, like do’s and don’ts of the job. Then see the agent work independently. It is a huge game changer for businesses as it cuts back on human resource costs and adds a prompt response feature to their brand
This agentforce AI agent is a part of Salesforce Industries AI which is a suite of AI-powered solutions that are designed to address industry-specific needs.
Agentforce Salesforce Cloud features and use cases
To give you a perspective of how essential Agentforce AI can be for businesses below are ways it can be used across different industries and Salesforce clouds:
Financial Services
Automate service tasks like account opening provide personalized financial advice based on customer spending records and detect fraud instantly.
Healthcare
Streamlines patient intake by efficiently managing doctor availability, and improves clinical workflows by effectively assigning doctor duties and patient care.
Manufacturing
It can optimize supply chain operations, based on cost calculations, improve product quality, and smartly recommend production and inventory management to maintain supply based on its forecasts of upcoming demands. It can even schedule machine maintenance, notify teams, and calculate optimal production levels to avoid setbacks.
Retail
Personalize customer experiences with smart product recommendations and craft tailored marketing campaigns. Generates smart replies for sales and support to enhance cross and up-sell opportunities. Makes inventory and order management effortless, by a centralized dashboard view.
Public Sector
Optimizes government processes by making document assessing and decision-making smartly managed. Improves citizen services through self-help portals and faster renewals etc.
How to choose the cloud ideal for your business?
As stated above every Salesforce cloud is aimed at solving industry problems. It guarantees to benefit by
- Increased efficiency
- Improved decision making
- Enhanced customer experience
- Reduced costs
- Optimal resource allocation
Given the above, if you are looking for a specific industry CRM solution like retail, health, manufacturing, and more you can consider one of the Salesforce Cloud types and benefits and consider Salesforce Cloud pricing plans.
However, if you are looking to streamline a particular business operation like Sales, marketing, or service you can take advantage of those clouds. Other than the clouds you’ll get AI-powered features that will keep your business smoothly running.
These clouds are made best to serve businesses of any kind and size. Nevertheless if after assessing your business needs, you realize that you want more functionality or a certain functionality given your custom business process, you can do this by partnering with Salesforce CRM experts. They can help you with other third-party plugin installations, adding automation, creating custom workflows, creating custom AI Agents, and building apps just for your business.
Conclusion:
In today's fast-paced business landscape, Salesforce Cloud offers a comprehensive suite of solutions to empower businesses of all sizes. From streamlining sales processes and enhancing customer service to optimizing marketing campaigns and managing complex operations.
Other than this Salesforce offers clouds for industries like manufacturing, education, retail, non-profit, healthcare, and more. Now these clouds have AI capabilities with Agentforce AI, Einstein GPT, and industries AI. All of which are the testament of Salesforce to continue providing the best CRM solutions for businesses.
To make the most of the abilities that Salesforce and its clouds offer, businesses can consider partnering with CRM experts like RT Dynamic. Our Salesforce expert team can help you implement, and customize Salesforce solutions tailored to your specific needs.
We’ll work closely with you as your business success partners identifying opportunities for improvement, streamlining workflows, and leveraging AI to drive business growth and innovation. Contact us today and schedule a consultation to learn how Salesforce can help achieve your business goals.
