Facebook has turned from a social media to an e-commerce platform. How? While you are doom scrolling or leisurely spending your time on such social media platforms, you land on a reel that shows someone using a certain product, it shows you a popup window, showing price, and more. When you click on it, you reach the online store, where you can buy it.
This is Facebook now. With so many users, it has turned into a demo site that sells products, with ads, referrals, and demos, about all sorts of products, people like to view with interest in their leisure time. Once something catches their attention, they end up looking into the product and buying it.
With the above phenomenon of ‘social media e-commerce’ explained, it’s time to introduce CRM into the picture. CRMs are customer relationship management software that gathers data from all your customer touch points and puts them in one place for your entire team to view and work on. Connect CRM to Facebook and amplify your customer management.
CRM are not just client contact and interaction history databases but they have advanced analytical abilities. These insights show where your organization lacks efficiency due to which clients slip through the cracks. It might be a delayed response, poor communication, or lack of information to your staff.
In a CRM you can integrate all types of apps that can be third-party or custom apps developed with the help of CRM developers. Additionally, you can integrate social media platforms, emails, phones, etc. Any channel, or platform you use to conduct your business and your teams can integrate any tool they use. This makes it a centralized platform for managing and viewing your business performance and options.
What is Facebook API
The Facebook API is an application processing interface that allows information to flow from Facebook to other software so that it can be used. For instance, Facebook offers various types of API, like the conversion API, which tracks web conversions. This data is used to improve ad campaigns.
Developers can access Facebook API with Meta. These developers can then add or create apps to integrate with Facebook and use the data to perform certain actions, such as posting videos on multiple profiles without uploading videos on each page.
In essence, the Facebook API acts as a bridge between Facebook and external applications, allowing developers to create useful tools.
How does Facebook CRM integration work?
By using API, CRM integration with Facebook is possible. From Facebook, the data of profile visitors and their activity analytics are shared with CRM to enhance your customer relationships. Information like page visitors, interactions, likes, comments, etc will move into the CRM where it turns into potential customers' information which can then be reached via email.
For instance, if you post a product demo video on your multiple Facebook profiles via CRM, and get a comment on one of those videos asking about a price, you’re CRM will instantly show it on the dashboard from where you can engage that potential customer and respond accordingly. This saves you from app switching and enables you to quickly respond.
Multiple CRMs offer Facebook CRM integration, but as CRM experts our top recommendation would be SuiteCRM. It is an open-source CRM, which makes it easily customizable, and highly flexible for any kind of changes as per your requirements making it the best CRM for Facebook leads.
5 Benefits of SuiteCRM Integration with Facebook
Streamline Activity Management on Facebook
You can automate most of the tasks related to Facebook on your SuiteCRM. It won’t be a hassle to manage post-scheduling and notifications on Facebook anymore, due to SuiteCRM automation. SuiteCRM streamlines your social media management and will give you better analytics and actionable insights into your business on Facebook.
Facebook Lead Generation
SuiteCRM Facebook integration can help you identify which products are more liked by your page visitors. With this, you can refine your target market to identify leads for your popular products and services. You can effectively identify up-sell and cross-sell opportunities.
What’s even better is that with CRM integration, the leads can be automatically downloaded into your CRM. It will allow you to take real-time action on the leads. Just when a lead shows interest in your product or service, with your CRM you quickly get in touch with them. The sooner you get in touch with a lead, the higher its chances of conversion.
Keep leads engaged
When leads through Facebook comments, likes and ad forms show up, your SuiteCRM notifies you. The next thing you know due to shared view, someone from your sales and marketing team can take it up if it is a unique query. In another case, if someone places an order, a price, or a feature inquiry, you can send them an automated welcome, thank you or confirmation email to quickly engage the customer.
Facebook Insights
CRMs are not just customer data repositories but offer much more with their advanced analytical capabilities. The analysis is built mostly on the volume of leads, their scores, and the opportunities they offer. The thing with analytics is the more data you have the merrier it is. Similarly, Facebook offers insights into demographics, page visits, post engagement, ad views, form filled, A/B testing, and pixel tracking. Combine this with your CRM and you can see amazing insights like audience overlap between your Facebook audience and presence in the email list.
Updated CRM data
There’s no point in using a CRM if it's not updated and gets you real-time data. With real-time data, you enable your customer-facing team to respond accordingly. For instance, if a customer DMs you regarding their product delay, your customer support team can view their entire interaction history and respond accordingly by tracking their order and handling them strategically given their experience with you.
How to connect SuiteCRM to Facebook with API?
Facebook crm integration via API is possible by following the below steps.
Prerequisites:
- Having a SuiteCRM installed
- A Facebook developer account
- Understanding of API concepts and programming languages (PHP, JavaScript)
Steps Involved
- Log in to a Facebook Developer account and create a new app with the appropriate category.
- Generate an access token for your app with appropriate permissions.
- Search SuiteCRM modules for Facebook integration with SuiteCRM Marketplace.
- Configure Module settings with required integration features
- Test the integration by posting or verifying data on Facebook.
After integration handle Facebook app credentials to prevent unauthorized access and be mindful of API rate limits to avoid exceeding them.
Conclusion
With Facebook integration CRM you can significantly optimize your marketing campaigns, streamline lead generation, improve customer engagement, and gain valuable insights from Facebook insights. To effectively perform the SuiteCRM Facebook integration using Facebook API, you’ll need CRM developers proficient in programming languages.
We here at RT Dynamic, are CRM experts having experience in CRM platforms like SuiteCRM. Our services include SuiteCRM Migration, Integration, Customization, and Support. If you are looking to use Facebook lead CRM get in touch by filling out the Contact form. We will be glad to assist you!
