A crucial decision for any business is to invest in a tool that serves them the longest, and fullest and gives maximum ROI. CRMs are important for the growth of your organization, as they optimize sales and marketing processes and improve customer service. When choosing a CRM, decision-makers often narrow down to the most popular CRMs HubSpot and Salesforce.
Here’s a summarized version of the comparison
Summary table:
| Feature | Salesforce | HubSpot |
| Core Features | Robust and customizable with comprehensive features | User-friendly and focused on marketing automation |
| Pricing | Complex, with additional costs for advanced features | Straightforward pricing model |
| Ease of Use | Easy to use but requires technical expertise for extensive control over settings | User-friendly and intuitive |
| Integrations | Extensive integration capabilities | Strong integration capabilities |
| Customization & Scalability | Highly customizable and scalable | Less customizable, but scalable for mid-sized businesses |
| Customer Support | Strong customer support, especially for complex issues | Good customer support |
| Analytics & Reporting | Advanced analytics and reporting | Strong analytics and reporting, but less comprehensive |
| Automation Capabilities | Advanced automation capabilities, including AI-powered features | Strong automation capabilities |
| Lead Management | Robust lead management tools, including AI-powered features | Strong lead management tools |
| Marketing Tools | Powerful marketing automation tools | Comprehensive marketing automation tools |
| Sales Tools | Robust sales tools, including sales forecasting and opportunity management | Strong sales tools |
| Customer Service Tools | Comprehensive customer service tools | Basic customer service tools |
| Mobile App | Powerful mobile app with offline capabilities | Limited offline capabilities |
| Security & Compliance | Strong security and compliance measures | Strong security and compliance measures |
| AI and Machine Learning | Advanced AI and machine learning capabilities | Strong AI and machine learning capabilities |
| For Business size | For small to larger businesses | For small to medium business |
Below we have made a detailed comparison between the two by comparing their core features to help you make the right decision for your business.
15 Salesforce vs HubSpot comparison points
1. Core Features
Both platforms offer essential CRM features like contact management, deal tracking, and task management. However, Salesforce provides a more robust and customizable solution, while HubSpot offers a user-friendly interface and strong marketing automation capabilities.
2. Salesforce vs HubSpot pricing
When compared to HubSpot, Salesforce small business pricing is huge and much more complex which requires additional licenses for advanced features. Simply put, Salesforce for small business costs add up to a huge sum, as the more integrations your teams require, the more cost it will add to your overall business. You can view detailed Salesforce pricing here.
On the other hand, HubSpot offers a more straightforward pricing model with various plans to suit different business needs.
3. Ease of Use
Both platforms are user-friendly. HubSpot is known for its intuitive interface and simple setup. This attracts many small businesses, with smaller teams
While Salesforce offers numerous customization and configuration options, it is easy to navigate but you would require complete in-depth knowledge of all the features and their optimal settings for your business. This may necessitate the assistance of software developers.
4. Integrations
Both platforms offer integrations of all sorts that you’ll need that are easily available in their respective stores. With just one click you get access to a huge pool of apps available for integrations like Slack, LinkedIn, Microsoft, Gmail, etc.
5. Customization & Scalability
When you compare Salesforce and HubSpot, it is quite clear that both platforms offer a great deal of customization and scalability, but with an added cost. Salesforce is highly customizable and flexible, the only downside is that you’ll need a Salesforce-certified CRM expert to competently configure your Salesforce as you require.
While HubSpot is simple and easy to handle, you don’t have a greater deal of customization and flexibility options. As a bigger business, later on, this might become a hindrance to your scalability.
6. Customer Support
Managing your customers is one thing but giving them timely support is another. Both the platforms are empowered for that but which one does it better? Here both Salesforce vs HubSpot are head-to-head with each other. Both show complete customer interaction history, have guides and tutorials and can generate vouchers and coupons, ticket assignments, etc.
Clearly, Salesforce takes the lead with its generative AI chatbot that can generate smart replies quickly by analyzing customer history and sentiment analysis. It can further suggest the next steps for your support agent to better engage the customer.
7. Analytics & Reporting
Salesforce is truly an industry leader when it comes to analytics and reporting. They generate in-depth reports gathering data from every customer touchpoint. This not only includes social media and website analytics like followers, visitors, and engagement but also data from customer chats and calls.
Salesforce is good for in-depth insights, but it can also be a data overload if you really don’t require that much information, or just need a few basic insights given the nature of your business. In this case, HubSpot is your best bet. It does offer strong analytics that really matter to you, by not getting into the nitty-gritty of everything.
8. Automation Capabilities
Automation is a standard functionality that comes in Salesforce and HubSpot. In HubSpot you can set up automated thankyou, order confirmation emails to swiftly engage leads that place an order or reach out to us via website or social media contact forms.
On the other hand, Salesforce is a step ahead in offering automation in AI features as well. For instance, it can generate a smart reply to a lead that your human agent was previously actively engaging with. For instance, if they ask a general question then the Einstein AI chatbot can generate a smart reply that is in tune with the conversation and is in a natural language format.
9. Lead Management
When it comes to lead capture, both platforms do an exceptional job of capturing leads from websites through web pages and forms. However, in Salesforce when it comes to sales analytics, tracking, and forecasting, you get with lot more metrics to customize and organize the sales pipeline. Further, it offers automation features that are closely targeted around speeding up the deals process. As for the AI-powered lead scoring both the platforms have advanced capabilities.
Salesforce assists in AI-powered chats, where it communicates with the customer, and leads via its own AI-generated smart messages. For instance, you can set an agent to quickly engage any customer that comes in with queries like
10. Marketing Tools
Next, let’s compare the Salesforce marketing cloud vs HubSpot. Similarly, the Salesforce marketing cloud's benefits are immense compared to HubSpot marketing. It offers comprehensive campaign management, targeted messaging, personalization, integrations and so much more. Read more about the functions of the Salesforce marketing cloud.
HubSpot offers ppc add campaigns, and integration with Canva, which makes all social media platforms look professional and authentic. HubSpot is way cheaper than Salesforce for marketing cloud making it the best option for marketing teams.
11. Sales Tools
Here Salesforce offers a Sales cloud for the sales team. This comes with a robust set of sales tools, including sales forecasting, opportunity management, and sales analytics. There are several sales practices that the sales team should follow to make use of Salesforce Sales Cloud.
While HubSpot offers similar sales tools for lead management, and nurturing. These are strong tools but not as comprehensive as Salesforce’s.
12. Customer Service Tools
Customer service is not just meant to resolve customer queries but it also is an amazing way of enhancing customer experience. Salesforce Einstein empowers you with quick access to everything like customer interaction history. You can greatly use it to enhance customer experience. Apart from this it offers, a greater volume of communication and ticketing channels than HubSpot. Salesforce offers the ability to build your own knowledge base to act as a customer portal. On the other hand, HubSpot service is a pretty basic service feature supporting via live chat and playbook feature where you can make guides for your service teams.
13. Mobile App
With Salesforce comes a robust complete comprehensive app for sales, service, and marketing cloud offering complete salesforce functionality. Even more amazing is that this complete Salesforce CRM functionality is available to the team even when they go offline, or lose signals when on the go.
HubSpot offers limited Mobile app functionality with features like contact, task, email management, and notifications. This also limits its offline feature's accessibility.
14. Security & Compliance
Both platforms prioritize security and compliance. However, Salesforce, being a larger and more established company, often has more stringent security measures in place.
15. Artificial Intelligence features
We can’t end this comparison by comparing both platforms' tech advancements. Salesforce is clearly taking the lead in generative and predictive capabilities. Salesforce Einstein and Agentforce give it a clear win in this category.
In comparison, HubSpot is not so far behind and is quickly catching up with its generative AI capabilities. It can generate personalized smart emails to enhance marketing efforts.
Choosing between Salesforce vs HubSpot CRM:
Eventually, there are two factors on which you will make a decision, in Salesforce vs HubSpot. Either by CRM price comparison or by features and advanced capabilities they offer.
All in all, HubSpot is a great simple, easy-to-use platform for small businesses. Over that, the price is much more affordable, and with a small team, its standard functionality is easy to understand and implement for less technical teams.
Whereas if you are a big, well-established business that requires in-depth analysis and deals with millions of customer data, Salesforce is for you. Though it is comparatively a little difficult to configure given its advanced functionality, in the long run, it will give you the most ROI. Dashboards might feel a bit crowded (although you can declutter them by customizing them for the stats you need), but they are full of valuable insights to grow your business and deliver the best services.
Lastly, Salesforce AI is far more powerful than HubSpot. It has quite recently introduced Agentforce, an AI agent that can work without any human supervision. You can simply create a Job, assign it actions, give it instructions, and see it independently work like a human agent. This alone can be a big reason why a small business, with a large customer base and a smaller team, can save costs and get more done with Salesforce.
Conclusion:
You might have seen various HubSpot vs Salesforce 2025 comparisons and we hope this comprehensive comparison will help you make the best choice for your business.
To summarize, Salesforce pricing for small businesses is extremely high and is challenging for smaller businesses to manage. However, if your revenue is substantial, you can justify the ROI and boost your sales overall. Otherwise, with essential functionality, HubSpot is your go-to.
Both CRMs are great and get the job done. One is more advanced and provides detailed analysis, whereas the other is simple, easy to navigate, and a breeze for your small, less technical team to handle.
Lastly, if you are going for Salesforce, you will require Salesforce developers for implementation, customization, integration, and migration services. You can trust RT Dynamic for your Salesforce services. We are a team of expert CRM developers, that can assist you with your Salesforce services. Contact us today.
