Automotive CRM is a customer relationship management software used by the auto industry, including manufacturing, dealership, repair, insurance, and others, to manage customer relationships. This software boosts car companies' customer service, sales, and marketing with features like automation, lead management, and insights.
Benefits of an Automotive CRM
As CRMs become wildly popular, with projected growth from USD 101.4 billion in 2024 to USD 262.74 billion by 2032, the automotive industry will continue to adopt them, given their benefits, which include the following,
Multi-channel communication
Sales agents can manage communication through various channels, like email, website, live chat, calls, and others with a single CRM platform. This cuts back on response time and tab switching.
Follow-up messages
With numerous options available, it is important your customers don’t forget your offer. CRMs maintain records and notify which message to send based on customer scenario. Additionally to enhance loyalty, its essential to send various post-purchase maintenance and promotional offers, which is can be automated with CRM.
Enhanced customer journey
Given the high competition and time constraints, customers research online. Even after narrowing down their options, they prefer to contact a dealer to get their queries answered. Visiting the showroom is one of the final steps in a buyer's journey. To facilitate this journey, it is important to respond promptly and concisely.CRM helps you do exactly that with its dashboard view of all channels and communications.
Improved Customer service
With abundant information available online, every small detail plays a crucial role in influencing the buyer’s decision. If your agent doesn’t resolve customer queries quickly you might lose the sale. By utilizing automated ticket routing, you can enhance case assignment, delighting your customers by winning them over.
Cross-sell and upsell opportunities
CRM gives you a database containing complete customer interaction history. You can exactly know which customer purchased which product and when. This provides you with opportunities for upselling and cross-selling. For example, if a customer buys a car cleaning spray from your website, you can send a notification offering a bundled deal with a cleaning cloth. This will boost your sales.
Job assignment
CRM is not just for customer management but you can also use it to manage your employees. With any new task or query, you can assign tickets to certain reps to take up the customer.
Website Lead tracking
Things have gone digital and not everyone will be coming to the store or dealership. Buyers have gone digital and conduct their research online. You can capture those leads via forms online that will then directly show up in the CRM. From then on you can nurture them by sending them with targeted and personalized emails to explore more.
Features in an Automotive CRM
A CRM for car dealers doesn’t have to be different than an automotive sales software. You need a CRM that is a complete solution for your auto dealership business. Look for the following features in the automotive CRM.
Contact management
One of the reasons you are buying a car dealership CRM is to manage your customer contact information better. The CRM should not only be a customer number directory, but a database of complete customer interaction history on all channels. This will help keep track of customer requirements and follow-ups.
Lead management
Automotive lead generation is not difficult as the buyer looking for a car or auto parts will be searching online and reaching out to you. The difficult part is to qualify the lead and persuade him to buy from you. A great CRM software, like Salesforce, will guide you through the process and give powerful AI recommendations on what to pitch to the customer and how to nurture the lead.
Workflow Automation
With automated workflows, you can improve the team's overall productivity and automate repetitive tasks. This frees up your team's time for important tasks ahead. You can even set up custom workflows in SuiteCRM and Salesforce, adding integrations and other tools, specific to your work.
Sales Pipeline Management
When dealing with so many customers at a time, there is so much to do and a lot of information to process. CRM software can also be used as automotive sales software. For example, in Salesforce you can effectively manage your sales pipeline with its custom dashboards. It can generate summary reports of every customer, helping you prioritize your efforts on the most worthy customer.
Personalized messages
Every brand strives for customer loyalty and personalized messages are the way to go. CRM’s with AI are now considered a basic feature. With generative AI like Einstein GPT in Salesforce, you can craft personalized follow-up messages or emails and can further target messages based on insights into demographics, buyer behavior, and preferences.
Sales assistant– Agentforce
CRMs are now ahead in their artificial intelligence game. Salesforce Agentforce is now coming up with autonomous bots that can work on their own, based on the information and job fed into them. These are available 24/7 and can engage a human agent if needed.
Analytics and Reporting
If you’re not analyzing your business insights, you’re missing out on opportunities. CRMs with strong data analysis abilities can help you identify where to focus your efforts to improve your auto dealership.
Centralized database
Your entire team has global access, and your dealerships are aligned with every other customer through a centralized database. With your global team, your data can be accessed anywhere, anytime. If customers have booked a test drive slot, they can notify salespeople of upcoming scheduled meetings.
Choosing the right automotive CRM:
When you’re choosing CRM software for auto dealerships, there are a few things to consider. Make sure it has the following capabilities.
Scalable
The CRM software should be able to grow as does your business. With more channels and a larger customer base, it should never fail you.
Ease of use
CRM is not just for your customers, your employees also use it for their daily tasks. It should be easy to learn and productive for your employees.
AI-powered
AI is not a thing of the future, it is here and is the present. Opt for CRMs that have AI abilities for content generation or predictions making your employees more efficient.
Automation
Not only do you need automation for your repetitive tasks, but you also need it for step-by-step guide tasks like customer onboarding, etc. It will speed up your team to pick up where they are needed.
Available on the go
Teams are global now and on the go. You need a CRM that is accessible anywhere. It will help your teams respond promptly on matters important to you as a business.
Your Automotive CRM options:
Whether you are an auto dealership business, car manufacturing, auto shop, or another auto business, there are a lot of options available for you. These include some of the most reliable CRMs widely used in every industry.
SuiteCRM
SuiteCRM is a highly customizable open-source CRM platform offering a range of features for automotive dealerships. You can tailor the system to your business needs with robust contact management, sales pipeline tracking, marketing automation, and reporting. It can streamline operations and enhance customer relationships.
Salesforce
Salesforce is a leading cloud-based CRM that offers comprehensive tools for automotive dealerships like lead scoring, opportunity management, and service ticketing. It’s highly user-friendly and has extensive clouds to manage marketing, sales, and customer service.
Hubspot
Another popular marketing, sales, and service platform. It’s a great choice if you are looking for an inbound marketing-focused platform that can nurture leads and support in live chat. Dealerships build strong relationships with customers and drive sales with Hubspot.
In Conclusion,
Whichever CRM you choose for your automobile dealership management, it needs to have features like contact management, automation, sales pipeline management, lead management, and artificial intelligence. Based on this you can choose from SuiteCRM, Salesforce, and HubSpot which are scalable, easy to use, offer automation, are AI-powered, and are a true software for car sales.
To customize your CRM you can hire CRM experts like RT Dynamic. We have over two decades of experience in CRM services which include implementation, integration, customization, migration, training, and development.
Contact us today to implement CRM software for auto dealerships!
