A Non-Profit CRM is a tool that helps organizations manage their interactions with donors, volunteers, and other supporters.
It keeps track of donations, communication, and the organization's activities. Non-profit CRMs help manage data, track funds and improve relationships with supporters.
These systems streamline administrative tasks, freeing up time for non-profit teams to focus on their core mission.
Why Small Non-Profits Need a CRM
A Customer Relationship Management (CRM) solution helps Non-Profit organizations to manage relationships with donors, volunteers, and stakeholders in one place, making it easier to engage with people, track donations, and measure the impact of efforts.
However, with many options available, it’s important to choose the right CRM solution that meets the specific needs of a small non-profit. This blog will explore the best nonprofit CRM solutions for small businesses in 2025.
Small non-profits often face challenges related to limited resources. They may not have the large teams or the technology budget that larger organizations have.
A CRM helps by offering a centralized system to manage various tasks that would otherwise require separate systems. This includes tracking donations, managing events, handling volunteer schedules, and analyzing data to measure impact.
Having the right CRM can make a huge difference in efficiency and overall success. A CRM system helps small businesses in the non-profit sector build stronger relationships, ensure repeat donations, and manage operations effectively.
Features to Look for in a Non-Profit CRM for Small Businesses
Before diving into the best CRMs for non-profits, it’s important to understand the essential features that should be included. Here are some key features small non-profits need to look for:
Donor Management: The CRM should allow organizations to track donations, manage donor profiles, and keep a record of communication.
Volunteer Management: A CRM should help organizations manage volunteers, schedule shifts, and keep track of volunteer hours.
Event Management: The system should allow for event planning, registration, and post-event follow-ups.
Fundraising Tools: Fundraising is at the heart of most non-profits, so a good CRM should include tools to create and manage fundraising campaigns.
Automation: Automated workflows save time, whether it’s sending thank-you emails, donation receipts, or follow-ups with supporters.
Reporting & Analytics: The CRM should provide reporting tools that allow organizations to track donations, analyze trends, and measure success.
Affordable Pricing: Small businesses often have limited budgets, so affordability is essential. Some CRMs offer discounts for non-profits.
Cloud-based Solution: A cloud-based CRM ensures that the system is accessible from anywhere, which is important for non-profits with team members working remotely or at different locations.
Best Non-Profit CRM Solutions for Small Businesses in 2025
Non-profit organizations are driven by a mission to create positive social impact, and managing relationships with donors, volunteers, and supporters is key to their success.
With limited resources, small non-profits need efficient tools to manage interactions, track donations, and streamline operations. Customer Relationship Management (CRM) systems play a crucial role.
CRMs provide a centralized platform to track data, automate processes, and enhance communication, enabling small non-profits to operate more efficiently.
In 2025, five CRM platforms stand out for their affordability, ease of use, and specific features designed to meet the needs of small non-profit organizations: Salesforce Nonprofit Cloud, HubSpot CRM, Microsoft Dynamics 365 CRM, Zoho CRM, and Neon CRM.
Each platform offers unique strengths that cater to different aspects of non-profit management. Let’s explore the powerful ways each CRM empowers small non-profits to reach their goals.
Salesforce Nonprofit Cloud
Salesforce Nonprofit Cloud is a comprehensive, cloud-based CRM solution designed to help non-profit organizations streamline their operations and maximize their impact.
Non-profits operate with limited resources and highly rely on donor support, volunteers, and various community stakeholders. Therefore, managing relationships, tracking donations, and optimizing outreach efforts are crucial tasks that determine success.
Salesforce Nonprofit Cloud provides a robust platform that consolidates all these needs into one central system, allowing non-profits to manage their day-to-day operations and achieve their missions more effectively.
Whether a non-profit is focused on education, healthcare, social services, or environmental sustainability, Salesforce Nonprofit Cloud is designed to adapt to a wide range of needs.
The platform’s cloud-based nature ensures that non-profits can access their data from anywhere, collaborate more effectively, and integrate seamlessly with other tools they may already be using.
Additionally, it scales with the growth of an organization, making it an ideal solution for non-profits of all sizes from small community-based groups to large international organizations.
Key Features for Non-Profits:
- Donation Management: With Salesforce, tracking donations is easy. You can manage one-time, recurring, and event-based donations. The platform allows for detailed donor profiles, making building personalized relationships with supporters easier.
- Campaign Management: Salesforce makes it simple to design and run fundraising campaigns. You can track campaign progress, see how donations are coming in, and create reports to assess performance.
- Reporting & Analytics: The platform offers customizable dashboards that provide a clear overview of key metrics such as donation amounts, donor engagement, and campaign success.
- Automation: Salesforce’s workflow automation tools help save time by automating processes like donor segmentation, follow-up emails, and event invitations.
- Integration: Salesforce integrates seamlessly with other tools, such as email marketing platforms, social media, and payment processors, allowing you to unify your non-profit’s systems.
Why It’s Great for Small Non-Profits:
Salesforce’s Nonprofit Cloud is flexible and highly customizable. Small non-profits can start with basic features and scale as needed. Salesforce’s Power of Us program provides significant discounts to non-profits, making it an attractive choice for organizations with limited budgets.
Pricing:
Salesforce offers several pricing tiers, with discounted pricing for non-profits through the Power of Us program. Pricing starts at $36 per user per month, with further discounts available for eligible organizations.
HubSpot CRM
HubSpot CRM is a free-to-start platform that provides small non-profits with the tools needed to manage donor relationships, track communications, and run marketing campaigns. The platform is known for its user-friendly interface and strong support for inbound marketing strategies.
Key Features for Non-Profits:
- Email Marketing: HubSpot includes a comprehensive email marketing tool, enabling you to design personalized emails, segment your audience, and monitor campaign performance.
- Lead & Contact Management: You can track all interactions with your donors and volunteers, ensuring that you follow up appropriately and stay organized.
- Donation Tracking: Although HubSpot doesn’t offer a built-in donation management feature, integrations with payment processors like PayPal allow you to track contributions.
- Automation: HubSpot’s automation tools help you streamline workflows such as sending follow-up emails or setting reminders for donor engagements.
- Reports & Analytics: HubSpot offers detailed reports that help track the effectiveness of your campaigns, donor engagement, and lead generation.
Why It’s Great for Small Non-Profits:
HubSpot CRM is simple to use, which makes it ideal for small non-profits with limited technical expertise. The free version offers all the essential tools needed to get started, and as your organization grows, HubSpot’s paid plans unlock more advanced features.
Pricing:
HubSpot offers a free CRM with limited features. Paid versions for additional features like automation and advanced reporting start at $50 per month.
Microsoft Dynamics 365 CRM
Microsoft Dynamics 365 CRM is a powerful CRM solution that offers robust features for managing donor data, fundraising campaigns, and volunteer efforts. This platform is ideal for non-profits that need a CRM integrated with other Microsoft tools like Office 365.
Key Features for Non-Profits:
- Fundraising & Donation Tracking: Dynamics 365 lets you track donations, including recurring gifts, and generate detailed reports to monitor progress.
- Volunteer Management: Dynamics 365 provides tools to manage volunteers by tracking hours, assignments, and communications. It also helps in recruiting volunteers through a simple application process.
- Event Management: The platform helps organize and track events, including managing guest lists, registrations, and ticket sales.
- Analytics: With Power BI integration, Dynamics 365 gives you in-depth insights into your campaigns, donors, and overall performance.
- Automation: Workflow automation tools help streamline repetitive tasks like follow-up emails and event reminders.
Why It’s Great for Small Non-Profits:
If your non-profit already uses Microsoft products, Dynamics 365 is a great fit. It provides a deep integration with Microsoft tools, making it easier for your team to manage everything in one place. Its powerful analytics tools can also help small non-profits make data-driven decisions.
Pricing:
Pricing starts at around $50 per user per month. However, Microsoft offers discounts for non-profits through its Microsoft for Nonprofits program.
Zoho CRM
Zoho CRM is an affordable CRM solution for small non-profits that want to manage donor relationships and track contributions without breaking the bank. Zoho offers a range of features that cater to small businesses, including non-profits.
Key Features for Non-Profits:
- Lead Management: Zoho helps you track interactions with leads, including donors, volunteers, and potential partners.
- Email Campaigns: Zoho includes a built-in email marketing tool to send targeted campaigns to your donor base.
- Donation Management: With integrations to payment gateways like PayPal, Zoho helps you track donations and organize donor information.
- Automation: Zoho CRM includes workflow automation tools for tasks like email follow-ups, task assignments, and event management.
- Reports & Analytics: Zoho provides customizable reporting tools to track donations, volunteer participation, and event performance.
Why It’s Great for Small Non-Profits:
Zoho CRM is a highly affordable solution that offers great value for small organizations. The platform is intuitive and easy to use, with a free version available for teams of up to three users. Zoho’s pricing is also very competitive, making it an excellent option for non-profits with tight budgets.
Pricing:
Zoho offers a free version for teams with fewer than three users. Paid plans start at $12 per user per month.
NeonCRM
NeonCRM is a popular CRM solution specifically designed for non-profits. It offers a comprehensive set of tools that cater to donor management, fundraising, event planning, and volunteer management, making it ideal for small to medium-sized non-profits.
Key Features for Non-Profits:
- Donor Management: NeonCRM allows you to manage donor information, track donations, and segment donors for targeted outreach.
- Fundraising Tools: The platform includes tools for managing campaigns, peer-to-peer fundraising, and online donation forms.
- Event Management: NeonCRM helps non-profits manage events by allowing them to create online event registration forms and track event attendance.
- Volunteer Management: The CRM tracks volunteer hours, shifts, and assignments, helping you maintain accurate records for your volunteers.
- Reports & Analytics: NeonCRM provides robust reporting features, helping you analyze donation trends, campaign success, and event performance.
Why It’s Great for Small Non-Profits:
NeonCRM offers a comprehensive set of features designed specifically for non-profits, making it easy to manage all aspects of donor relationships, fundraising, and events in one place.
The platform is user-friendly and can be customized to fit the needs of small non-profits. Additionally, NeonCRM integrates with various other tools like QuickBooks, Mailchimp, and social media platforms.
Pricing:
NeonCRM offers flexible pricing options based on the organization’s size and needs. Pricing typically starts at around $39 per month for small non-profits, with additional features available at higher pricing tiers.
Conclusion
Each CRM has its strengths, and the best choice for your non-profit will depend on your specific needs and budget. Take time to evaluate each platform based on the size of your team, the complexity of your operations, and your long-term goals. With the right CRM, your non-profit can enhance donor engagement, streamline processes, and ultimately make a greater impact in 2025 and beyond.
