SuiteCRM is an open-source CRM that provides top-notch solutions for customer relations management. The range of these solutions is breathtaking as it is. All the same, you can increase the thunder of your SuitCRM with a number of integrations. These integrations can increase the functionality of CRM and also enhance the performance across departments. On the whole, they reduce the cumbersome aspects and are incredibly useful for increasing the overall productivity and profitability of your company.
There are a number of integrations to achieve marketing excellence. These integrations are useful, however, you can further enhance your outreach and networking capabilities by making use of integrations with sites like WhatsApp, LinkedIn, and Twitter among others. The integrations will streamline your marketing efforts. At the same time, you can get feedback for customers in real time and centralize your channels of communication.
Let’s take a look at the gains your company can make from each of these integrations.
WhatsApp is one of the most used social media sites. It is pretty popular for both formal and informal interactions. There are multiple advantages of integrating CRM with WhatsApp. The add-on makes your business available all the time. You can reach out to your customers with just a single click. It is a secure form of communication allowing you to interact with your customers all over the world.
In fact, WhatsApp is also useful to create workflow messages. You can easily get feedback or comments on the inbound messages. The best part is that integration enables you to send messages right from your CRM. Outbound communication can be overseen by multiple departments ensuring consistency of narrative and sharing of all relevant and important information. You can now collaborate across departments to draft, review, and approve content.
LinkedIn is the most trusted medium of professional communication. Marketing teams use it to generate leads and promote the company’s products and services. HR uses LinkedIn to advertise job openings among other things. As things stand almost all companies already operate LinkedIn. However, not all are able to harness the potential promised by this site.
The integration of SuiteCRM with LinkedIn will allow you to pull in important data from the site. You can use the analytics built-in Suite to analyze that data and closely monitor the response generated by your posts. You can craft the best marketing strategies using the insights offered by this process.
Mailchimp
Mailchimp is a useful tool for not only automating your marketing processes but also for automating your emails. You can use it to crawl websites and make email lists of potential clients. Mailchimp is different from other popular email sites in that it gives your company access to analytics.
Your company can now monitor the engagement and response on specific email campaigns through the reports drafted by MailChimp. The exercise would be useful for establishing an automated feedback loop. You can use variations of techniques and content that have generated more attention. This is a useful practice to maintain a higher level of engagement. Furthermore, you can use Mailchimp to create bi-directional email syncing and create individual campaign dashlets.
Email sites
Email Marketing is an incredibly useful tool to maintain personalized contact with your customer base. Integrating email sites with your SuiteCRM is a crucial step in marketing automation. You can add email platforms like Outlook and Gmail to your SuiteCRM marketing toolkit.
This integration is essential to automatically share newsletters and personalized emails with your clients. This is a tried and tested method of nurturing leads. You can get the attention of potential clients and retain former customers. You can also use the integration with email sites to optimize the sales cycle and consolidate customer data.
Twitter scape is a different ball game altogether. Each social media site has a different vibe and you can master it by integrating it with your CRM. Twitter is the best place to gauge the nature of customer sentiment. You can gather intelligence about existing impressions about your brand. You can listen more closely to your customers and respond accordingly.
Through SuiteCRM you can streamline your company’s mentions and increase the response rate on sites like Twitter. Quick and witty responses increase the visibility of your company.
That is a Wrap!
In a nutshell, the 5 integrations mentioned above can transform the nature of your company’s presence online. It is now easy to maintain a wholesome and helpful persona online through a collaborative marketing effort. The overall networking and branding of your company can benefit immensely from this effort. You can leverage the best campaign and networking practices today by reaching out to RT Dynamic. We are SuiteCRM experts and can walk you through the process of getting the best out of your SuiteCRM experience through the best available integrations.
RT Dynamic, being an Official SuiteCRM Experts firm, is proficient in the provision of services including SuiteCRM Migration, Integration, and Support. Get in touch by filling out the Contact form. We will be glad to assist you!
