The end of 2024 brought a flurry of HubSpot updates, all boiled down to give your business a major advantage as we head into 2025. This is the time to refine your strategy, boost team performance, and get ready to elevate how you manage your customer relationships.
These updates, released throughout December, offer a blend of time saving automation and enhanced capabilities for better decision making.
Let’s dive into how these biggest updates will impact your business and transform the way you work.
Our Top Picks
We’ve sifted through all the recent changes and handpicked the ones that will make a significant difference to your workflows and CRM. These updates are specialized to help managers and teams operate smarter, not harder.
Updates Managers Will Love
Email Digests for High-Intent Visitors: Stay Proactive and Informed
Unlock Lead Potential
HubSpot now brings sales teams closer to actionable insights with daily, weekly, or monthly email digests. These digests spotlight the most engaged companies - those that are a perfect fit for your business and are already exploring your website.
Why It Matters
Instead of passively waiting for leads to surface, sales managers and reps can now take a proactive approach. These digests serve as a built-in lead notification system, giving your team the intel to act swiftly. Imagine knowing exactly when potential customers are showing interest, it’s your opportunity to strike while the iron is hot and connect with decision-makers in real time.
Available Now
This feature is live and applicable across all HubSpot Hubs and tiers, requiring Breeze Intelligence credits to power these insights.
Custom Reports for Meetings: Gain Deeper Insights
Unlock Team Performance
HubSpot’s custom report builder now allows you to integrate meeting data, including attendee roles and meeting counts. This feature provides a clearer view of your team’s activities and engagement.
Why It Matters
Managers can now track meeting performance like never before. Get actionable insights into who attended meetings, the quality of those meetings, and their outcomes. Whether you’re analyzing schedules or evaluating individual performance, these reports bring clarity and empower better decision-making.
Available Now
This feature is in Public Beta and applies to Sales Hub and Service Hub for Professional and Enterprise tiers.
Compare Campaigns with Customization and Export Options
Unlock Deeper Insights
HubSpot now offers enhanced customization for comparing campaigns, along with the ability to export detailed performance reports into PDFs.
Why It Matters
This feature empowers managers to make data-driven decisions by comparing campaign performance with custom metrics. Exporting insights into PDFs streamlines sharing with stakeholders, fostering better collaboration and refinement of strategies across teams. Evaluate campaigns with greater precision and adjust your approach based on real-time data.
Available Now
This feature is live and available on Marketing Hub for Professional and Enterprise tiers.
Publish Instagram Stories Directly from HubSpot
Connect with Your Audience in Real-Time
HubSpot now allows you to publish Instagram Stories and track their performance directly from the Mobile Social tool in the HubSpot app.
Why It Matters
Managing social media just got easier for marketing managers on the go. With this update, you can create and share Instagram Stories, keeping your brand connected with your audience wherever you are. Whether it’s a behind-the-scenes moment or a surprise product launch, you can engage with your customers instantly, helping you foster a deeper, more personal connection.
Available Now
This feature is live and available on Marketing Hub for Professional and Enterprise tiers.
Gain Deeper Insights with New CTA Reporting Tools
Unlock Valuable Data for Improved Campaigns
HubSpot’s custom report builder now includes CTA and CTA activities data sources, giving you the power to create more tailored reports for your pop-ups and embedded CTAs.
Why It Matters
Managers can now dive deep into CTA performance, gaining insights into click rates, engagement trends, and conversion drivers. This update allows you to fine-tune your marketing strategies, ensuring that every CTA is optimized for maximum impact. By focusing on critical areas, you’ll drive more conversions and improve overall campaign results.
Available Now
This feature is live and available on Marketing Hub and Content Hub for Professional and Enterprise tiers.
Create Sales Leads Anywhere with HubSpot Mobile App
Never Miss a Lead Again
Sales reps using the HubSpot mobile app can now create and manage leads directly from multiple entry points in the app’s redesigned interface.
Why It Matters
This update ensures that your sales teams can build their pipeline no matter where they are. With up to three new lead-generation entry points, reps can add leads smoothly and efficiently, no longer needing to wait until they’re at their desk. This leads to increased productivity and helps sales reps meet their prospecting goals faster, ultimately closing more deals.
Available Now
This feature is live and available on Sales Hub for Professional and Enterprise tiers.
Track Revenue in Funnel and Journey Reports
Gain a Clear Picture of Your Revenue
HubSpot now shows the revenue connected to deals in Deal Funnel, Deal Journey, and Customer Journey reports, automatically summing the total deal value for each stage.
Why It Matters
This update is perfect for managers who want to gain a better understanding of revenue generation. By tracking revenue across different deal stages and customer touchpoints, you can assess which campaigns and pipelines contribute the most to closed deals. With this insight, you can optimize your sales strategies to maximize revenue and drive more growth.
Available Now
This feature is in Private Beta for Sales Hub (deal reports) and Marketing Hub (contact/company reports) for Professional and Enterprise tiers (journey reports included in Enterprise only).
Add URL Personalization Token Support in Email
Boost Conversions with Personalized Links
HubSpot’s URL Personalization Token Support feature now lets you easily add personalization tokens to links in buttons and images within marketing emails.
Why It Matters
Personalized emails are proven to convert better. This feature allows you to add dynamic, personalized URLs directly in your marketing emails, making your content more relevant to each recipient. By using these tailored links, you can deliver a more targeted message, increasing engagement and driving higher conversion rates.
Available Now
This feature is live and available on Marketing Hub for Professional and Enterprise tiers.
Updates HubSpot Admins Will Love
Control AI-Generated Content with Content Scaffolding in Templates
Enhance AI Integration with Templates
Admins can now define template schemas and section specifications using content scaffolding, guiding AI content generation tools to integrate seamlessly with your custom templates.
Why It Matters
With this update, admins have more control over how AI-generated content fits into your existing templates. By setting specific content areas, this tool ensures that the AI-generated material matches your template’s structure, reducing the need for manual adjustments. It saves valuable time and keeps your pages and emails consistent, making your content workflow more efficient.
Available Now
This feature is in Public Beta for Content Hub, available on Professional and Enterprise tiers.
Automate HubSpot Backup Scheduling
Take the Hassle Out of Data Backup
HubSpot super admins can now automate full CRM data backups, with weekly or bi-weekly scheduling available in the Backup and Restore section of the settings.
Why It Matters
Data protection is now easier than ever. Admins can schedule automated backups, eliminating the need for third-party tools or manual processes. This feature ensures that your CRM data is protected and easily recoverable in case of any issues. You’ll have peace of mind knowing that your data remains safe and secure without any manual effort.
Available Now
This feature is in Private Beta for all HubSpot Hubs, available on the Enterprise tier.
Get Notifications for Audit Log Events
Stay On Top of Your Account’s Security
Admins can now set up notifications for key events in the Audit Logs, such as multiple data exports or failed logins.
Why It Matters
Monitoring your account just became more streamlined. With this update, you’ll receive email notifications for critical Audit Log events, saving you the hassle of checking logs manually. Tailor notifications to your needs so you’re always aware of important activities, ensuring the security of your account.
Available Now
This feature is in Private Beta for all HubSpot Hubs, available on the Enterprise tier.
Manage Breeze Intelligence Enrichment with Workflow Actions
Automate Record Enrichment with Workflows
Admins can now trigger Breeze Intelligence enrichment directly within workflows, automatically enriching specific records.
Why It Matters
This update empowers admins to control when enrichment happens, allowing you to integrate it seamlessly into your workflow. Automatically enriching records based on defined criteria saves time and ensures consistency across your CRM. The Breeze Intelligence and workflow integration enhances the CRM experience, making it more dynamic and customized to your needs.
Available Now
This feature is in Public Beta for all HubSpot Hubs, available on the Enterprise tier.
Let Us Maximize Efficiency with These Updates
At Rolustech, we understand the power of leveraging HubSpot's features to drive business success. Our team of experts is well-versed in helping businesses reach the potential of HubSpot’s powerful tools, ensuring integration and optimization.
Whether you're looking to take advantage of advanced reporting capabilities, streamline your marketing efforts, or enhance your sales pipeline, we are here to assist you. With our comprehensive HubSpot solutions, we ensure your team stays ahead of the competition, enabling you to focus on what matters most: driving growth and enhancing customer relationships.
Conclusion: Stay Ahead with These Powerful HubSpot Updates
As we move into 2025, it’s clear that HubSpot’s latest features are designed to help businesses work smarter. From improved sales automation to deeper insights into campaign performance, these updates will give your team the tools it needs to drive better results. It’s time to implement these enhancements into your HubSpot CRM strategy and start benefiting from them immediately.
Whether you're a manager aiming for greater team efficiency or an admin focused on data protection and streamlined workflows, HubSpot’s recent updates offer something for everyone. By mastering these new features, you’ll be well-equipped to take your business to new heights in 2025.
