All businesses that have customers or want to have more customers can benefit from a CRM. Industries that need CRMs, from startups to large enterprises automate processes and improve overall operations.
What does having a CRM mean?
Having a CRM comes with a lot of benefits such as:
- Automating sales and marketing efforts
- Simplified lead generation and prospecting
- Enhanced communication and collaboration
- Generating elaborative reports for analysis
- Having integrated tools all in one platform
- Visualization of the sales pipeline for identifying blockages.
- Predictive sales forecasting
10 Industries that need CRMs
E-commerce
With shopping going global and online, managing online orders does get tough. You have to confirm orders, manage inventory, generate quotes and receipts, additionally send order confirmation and thank you emails, combined become a lot of tasks.
With a CRM all of these can be automated. You can set personalized recommendations based on user behavior. The web pages are optimized for a personalized view increasing the chance of upselling and cross-selling items.
Fintech
Fintech companies can significantly benefit from CRM solutions by gaining a competitive edge. One key area is the implementation of self-service chatbots a powerful CRM feature.
These AI-powered chatbots can seamlessly interact with customers, providing instant support and resolving queries by accessing and processing information from company databases.
Beyond customer service, CRMs empower fintech businesses to
- Track account activity, analyze customer behavior, and identify potential risks, managing customer accounts effectively.
- Automate processes, reduce errors and improve operational efficiency to identify potential risks, streamlining financial transactions.
- Customer data offers tailored recommendations, such as investment strategies and financial planning guidance, and delivers personalized financial advice.
Healthtech
To deliver high-quality patient care, CRMs can be used to optimize healthcare professionals and patients can streamline and optimize healthcare. Many administrative tasks can be automated like setting doctor appointments and updating records based on interactions.
Law firms
In law it's not just a lawyer defending its client, but him using the law to assist the client. For every case, a lawyer will have tons of paperwork to go through and find relevant laws to back their argument.
It is essential that lawyers maintain their paperwork and all important documents relevant to their case in one place. This makes document management pretty easy.
Additionally, with the help of advanced AI technology, they can easily access their required documents based on keywords or phrases.
Event management
Event management no matter the scale is a masterpiece of art and collaboration. You not only have customers to deal with but also vendors and other stuff to coordinate.
CRM is a must-have. You don’t wanna mess up when it comes to people's life-changing events like marriages and corporate events. You’ll be able to manage all your contacts, their custom details, and things that they add later on (thanks to updates that happen in interaction management) with the help of robust CRM solutions for event management.
Additionally, with reminders, notifications, and appointment scheduling, you can streamline client meetings with other vendors like decor, food, etc for discussing details of the event.
Travel Agency
A travel agency thoroughly benefits from the CRM by managing their bookings, travel plans, tickets, and trip schedules management. They can easily provide upcoming plan details, tickets, special requests, etc.
With contact management, send automated targetted emails of tour packages to your most interested clients. Post social media posts based on customer preferences.
Insurance Agency
Selling insurance is a game of endurance. You have to knock on as many doors as you can and wait for at least someone to come up and buy. With CRM an insurance company can generate leads that are sure bound to buy insurance.
For instance, if they partner with a hospital and integrate their database of kids born in the hospital and their parent's contact details. The insurance agency can then reach out to these parents pushing them to buy their children's insurance.
Similarly, this model can be adopted with vehicle insurance, health, and many more. CRMs come with features for integrating databases, legacy systems, ERPs etc.
Hotels
The worst place to use spreadsheets is to manage hotels. There are a ton of factors to look at including guest tracking and their booking dates and rooms to manage their bills and services.
For instance, if your Hotel is receiving a prestigious guest, the whole staff needs to be aware of this, their schedule, and requests to provide them with a top-notch luxurious experience. With a centralized database, you can align staff at all levels and make sure not a single thing goes out of order. Assign duties and tasks and track performances.
Additional features like email scheduling, social media management, and saving client interaction history for remembering their special requests. Next, this data can be used to send them coupons or vouchers for discounts on their stay with you this season.
Real-Estate
A broker always has his hands full. Properties are coming in to be sold and people are coming in to buy them. It's difficult to keep track of how many times we’ve had an open house, show properties to interested buyers, etc,
If you are managing real estate with rental properties like an Airbnb or something, you need to keep track of how much you’re earning, upcoming maintenance and renovations, and bills for every property. Even keep track of who you’re interacting with.
Additionally, if you’ve had customers who always come during the holiday season, you know they’ll be booking it every year to stay with you. With so many loyal customers and property bookings, to keep track of everything. You can automatically set reminder messages to them, to remind them to stay with you this holiday season.
All of the above are CRM benefits for businesses related to real estate.
Non-profit organisations
On the surface running non-profit organizations seems pretty straightforward. You just have to collect donations from donors and forward them to the recipients. However, in reality, the organizations have a lot of entities to manage here, donors, volunteers, recipients, events, and more.
With contact management and email-sending features they can engage donors better, letting them know of the upcoming initiative, streamline volunteer registration for those events and initiatives. Transparency can be improved with board members having access to all the key metrics.
CRMs Across Departments
The above list summarizes the CRM use cases industry-wide. If your business doesn’t fall under the above categories. There still are various ways your customer-facing teams can benefit from it.
CRM for Sales Teams
Sales teams get a lot of profound features when they get a CRM. It’s like having wings. In fact, the Best niches for CRMs prefer having a sales-driven CRM for features like lead management, lead scoring, and more. These functions improve sales teams' work with
- Custom dashboards and clear contact management keep everything organized and right in front of you when needed.
- Integrations with the phone, email, chats, and more, make communication seamless. Teams get complete contact histories and summaries can be generated on request for a quick glance.
- Analytics for sales performance tracking keeps the sales pipeline healthy and high-yielding.
- With automation, all the administrative tasks are taken care of like updating records, scheduling meetings, etc.
- Bulk message and email sharing sends sales messages to a certain segment with just one click.
CRM for Marketing
Most of the CRM for small businesses is all about marketing. HubSpot in this case is an inbound marketing-focused CRM that allows businesses to organize their marketing campaigns. CRMs allow marketers to
- Personalize every marketing message, based on the customer data it collects. The right message to the right customer every time.
- Customer segmentation becomes a breeze based on different behavior patterns. It helps marketers identify new customers and segments to tap the audience better.
- Email marketing campaigns can be personalized and automated with custom workflows.
- Personalized web pages based on customer behavior and patterns. It expands upselling and cross-selling opportunities.
Customer support
Support teams get the ultimate assistance with CRMs. The Support teams can:
- Automate sending emails for order confirmation or order delivery.
- With self-service chatbots, the customers get instant support. Since the support team can’t be available 24/7, these self-service chatbots, can instantly fetch relevant data from company documents and provide step-by-step guidance.
- Some CRMs have AI generation, that can assist the support team in generating quick replies and emails.
Finance teams
Every team gets perks with advanced features with CRM. For finance teams, it's all about accurately analyzing numbers, and predicting for the upcoming quarter. A CRM for Finance teams can get
- Reliable data about company cashflows can accurately show up-to-date company financial health and assist in devising strategies for improvement.
- Reports can easily be generated with CRM on sales pipeline, sales forecasts, evaluating sales performance, and more.
- Quick custom reports and dashboard generation for C-level executives.
- With analytics and predictions finance teams can track performance and analyze budgets for upcoming quarters.
Conclusion
CRM use cases prove that the future of business growth lies in efficiency and agility. By leveraging the power of CRM, you can streamline workflows, reduce costs, and gain a competitive advantage.
However, to implement these CRM solutions, you need a CRM expert's assistance. They will assist you with CRM implementation, customization, integration, and development.
At RT Dynamic our team of experts is dedicated to helping you identify and implement the most effective solutions tailored to your unique niche needs. Let’s partner to drive your business success.
