At some point, work becomes repetitive and mundane for your team. Productivity starts to go down and that is a sign for you to employ strategies that boost employee motivation. Even in the case of using software like CRM, this can happen. You can counter this by utilizing CRM gamification strategies.
What is CRM Gamification?
It is the process of making CRM software more engaging to increase the participation rate of employees by leveraging game design. With the application of game strategies to CRM software for employees, companies can see a boost in their employee’s productivity and a higher probability of achieving their business goals.
These strategies are based on psychological human behavior where humans are attracted to challenges and promising rewards for achievements. They keep the employees engaged and motivated through challenges.
Simply put you are using game mechanics to boost your teams' productivity and efficiency. Just like in any game you earn rewards in the form of points, which takes your level up. Depending on how well you performed in your levels, new features get unlocked and you can make in-game purchases that boost your power.
This similar concept of powerups is used to encourage teams to perform better with incentives like earning points which later turned into rewards.
Benefits of Gamification in CRM
Increased User Adoption
With these gamified strategies in place, you can push your employees to use the software by making the learning process simple and easy, with a fun element attached to it. Moreover, with rewards and incentives for tasks, users will be more inclined to use the CRM software.
Boost Employee Productivity
Making work fun will help to boost the productivity of your employees. CRM Gamification allows you to engage employees through different challenges and competitions. Prizes will keep them motivated to achieve the business goals.
Skyrocket Business Growth
With CRM Gamification tools, you can drive measurable results by making work enjoyable by setting different rewards at various steps of achieving a goal and completing projects. Employees can engage as individuals and teams to unlock achievement badges and other incentives that will improve their performance.
Rewards as Retention Strategy
Gamification in CRM can serve as a sound retention strategy. With every milestone or task done, they are getting appreciation in the form of prizes, and points. This increases their overall earning, serving as another motivator to stay.
Enhanced Data Entry
Mistakes of inaccurate data entry are not a small one when it comes to data analysis in CRM. When you set rewards on entering every entry, every ‘get in touch’ for details, you are increasing your business opportunities. Ultimately the money you spend will be returned to you in the form of business.
Enhanced Learning And Training
When there are rewards for doing every task in CRM the team feels that they will need to learn more to get things done and earn points. This brings in the hunger for your team to learn and become better at their work.
Real-Time Feedback
When your CRM shows a dashboard of points or rewards earned, it lets the teams know where they are lacking and need improvement. This will continuously build their expertise and enhance working.
Strategies For CRM Gamification
Now, let’s explore different gamification strategies that can be used to better engage employees, increase sales, and drive high profits.
Setting Rewards on Completing Tasks
You can set rewards such as gift cards, trips, and lunch with senior management. Just like a video game, this will give users the incentive to complete the challenges and move on to higher levels to earn bigger rewards. This further entails a sense of achievement.
For instance, you can set a $10 gift card for creating 5 user accounts in the CRM and $20 on closing a deal by shortening the sales cycle through CRM software.
Badges as Rewards
Focusing on intrinsic rewards is another way of leveraging Gamification. You can introduce overall ranks, ranking within a team, or ranking by months to motivate employees to use CRM software. To appreciate their usage of CRM to drive high sales and streamline business processes, you can give them different achievement badges and make it a challenge to win a higher rank.
Set Ranks and Levels
You can also increase CRM usage by setting ranks and levels to improve employee performance. Like, you can create silver, platinum, and gold levels to rank unique rewards for each level. This will improve team collaboration and motivate employees to put in their best efforts to move to the next level.
CRM Gamification risks:
Everything comes with its risks and so does gamification in CRM. Overdoing it may make it a distraction for your employees where they start to solely focus on earning rewards, rather than creating meaningful value for your company or your investment in CRM.
For maximum ROI through gamified CRM, opt for using proper CRM gamification tools. These are specifically designed to make proper use of this strategy with the right milestones and rewards set.
Other than this ensure that you are setting the right rewards and game-design elements into your strategy to motivate your employees the right way.
How to Add Gamification in CRM
Different CRMs offer different ways to convert your standard CRM into a gamified CRM. The following are the ways.
- Salesforce
It offers ‘Salesforce Goals’ where you can set up individual or team goals to help you track progress and unlock rewards at every milestone.
- SuiteCRM
It is an open source CRM software which means that you can make custom dashboards. Here you can set workflows and milestones specific to your requirements.
- Custom development
With every CRM you can opt for custom development, where you can get any type of dashboard etc, specifically developed with the help of CRM developers. Similarly, you can get a gamified CRM module setup, to make work more engaging and highly valuable for your business.
- Third-party plugins
If you don’t want to entirely design your reward and strategies, you can choose from various apps available in the Suite and Salesforce app exchange. You can easily integrate third-party plugins that are engaging and offer high ROI.
Implementing Gamification in CRM
Setting up gamification can be simple yet elaborate. You might need to figure out the following steps before you decide to go with the implementation.
- Set clear goals of what you want to achieve, by setting up points and a reward system appealing to your employees.
- Set relevant KPIs for making meaningful and measurable performance.
- You can include leaderboards, point systems, badges, and achievements setting challenges and quests.
Conclusion:
By implementing gamification in your CRM you can transform mundane and repetitive work into an engaging and rewarding experience. This can lead to increased user adoption, improved data quality, and ultimately skyrocketing business growth.
To implement gamification in CRM you can take help from CRM experts to enhance the CRM functionalities and mirror your business to take it to the next level.
We at RT Dynamic are CRM Experts, proficient in the provision of services including SuiteCRM and Salesforce Customization, Integration, Migration, and Support. Get in touch by filling out the Contact form. We will be glad to assist you!
